Prior to the beginning of this project, I paid a visit to DouShiQian, and the restaurant owner warmly welcomed me with a tour. The house is decorated with a lot of Japanese Zen elements, as this is hopefully a place not only for Japanese cuisine, but also experiencing the culture in an authentic setting. 🎉
" I love taking my friends here on weekends, however there's always so many people in the city, and it takes a long time to place orders. "
- Patricia, 27, frequent customer at DouShiQian
Customers value food quality and good ambience at the restaurant. However, current dining system doesn't suffice especially during rush hours.
As the UX designer, I designed the entire iPad interface for ordering, checking order status and making payments, so that users are able to self direct and whole dining experience. I also worked on the visual side bringing dynamic dining experience with a splash of Japanese culture.
Feel free to click icons below to jump to a specific design section!
My first task was to give a makeover to DouShiqian’s logotype and visual identity.
Onboarding has never been more fun and memorable
The business card design style went through several iterations
There were several advertising ideas emerged
Instagram stories used as a hook to introduce restaurant’s new branding
The goal of DouShiQian's environmental display is to create an interactive and engaging dining environment with illustrations of Japanese elements. The displays are delivered through projections on interior environment.
Get in touch for opportunities or just to say hi! 👋