" The overall design seems confusing to me and I’d prefer a simpler app without a lot of scrolling happening. "
- Tina, 24, Interviewee
" It’d be cool if there are additional features to make this app stand out and more interesting to use! "
- Jeff, 25, Interviewee
Based on user research, here are major problems of current WeatherBug app that could be redesigned to bring more traffic and higher user conversions:
Random news feed can be overwhelming
Visual design is packed and outdated
Not many users understand how to use tracking system
It takes a lot of scrolling to find key weather metrics
The app doesn’t portrait a connection with users
Users wish for additional features to make it more engaging
WeatherBug focuses on providing up-to-date weather info, but there is an opportunity to build a connection within the community so users want to keep coming back.
Separate news page while searching to keep users’ attention without taking away their interest in searching for weather
For users traveling from one location to the next, they can track the weather along the way to make sure they are fully prepared.
Stay connected with friends by sharing your current weather condition at your, and let them know how you are doing 😄
Homepage now has a clean and modern style with clear sections for weather, news and moodboards
There is so much more to weather details other than just degree that can be represented by creative icons. Fluctuations are shown in graphs.
Clear Call to Action and metrics measure so users know exactly what tracking function is for and can start seeing the results
Weekly weather updates with details for each day
Local and national news is one of the main features of WeatherBug
Mood boards for users looking for inspirations from real-life examples
Weekly weather updates with details for each day
Local and national news is one of the main features of WeatherBug
Mood boards for users looking for inspirations from real-life examples
1. At the beginning of design phase, I was overly ambitious - trying to implement as many features as possible in a single user flow. Later on during usability tests, I realized that sometimes "Less is More". My design became so much more clear and functional during the second round of testings.
2. I now value the importance of doing usability testings more than ever as they are the direct feedback from actual potential users, even when your design is still in incubation phase.
3. I plan to add more features to the existing redesign in order to make the app interfaces more interactive: ranking system for top three cities or even include a travel plan.
Get in touch for opportunities or just to say hi! 👋